Grassroots Fan Development & Hispanic Outreach Manager
Carolina RailHawks – Cary, NC
North American Soccer League, NASL
Job Summary: The Carolina RailHawks are seeking a highly motivated, passionate and driven individual to grow the RailHawks brand and help generate revenue. The Grassroots Fan Development & Hispanic Outreach Manager will be tasked with working with individuals across all departments to ensure successful marketing, social media and community outreach initiatives are implemented. A key component will be developing and maintaining strategic relationships with individuals and organizations that are dedicated to increasing the RailHawks awareness in the Triangle.
Payment Structure: Base Salary and Bonus opportunities
Job Responsibilities:
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Oversee all grassroots events, community outreach, mascot appearances and player appearances
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Create and implement an engaging social media plan for all RailHawks and soccer centric news and events including contests, giveaways, photos and videos
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Take primary role in planning and implementing game day programming, promotions and events
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Lead the development of new and current supporters groups
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Support the sales staff in creating a comprehensive data capture plan at all events
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Oversee grassroots marketing (street team) interns
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Maintain a detailed calendar of events throughout the year
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Research, develop and maintain strategic relationships and partnerships to increase awareness
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Assist the organization in the development of promotions, strategies, objectives and goals
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Develop new and innovative inventory and programming to assist revenue generation
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Manage promotional inventory including giveaways, tents, banners, flags, corn hole, etc.
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Provide a full summary and evaluation of each program and event upon completion
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Execute surveys and summarize market analytics to better reach target markets
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Review and respond to all donation and appearance requests
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Analyze current and potential objectives and issues to solve in advance
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Provide a high level of customer service to all clients
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Meet and exceed all revenue, data capture and branding goals
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Other duties as assigned
Qualifications:
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Spanish speaking strongly preferred
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1-2 years marketing, events or project management experience, preferably in professional or collegiate sports
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Bachelor’s degree in sport management, business, entrepreneurship, marketing or a related field
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Experience in juggling many work intensive projects at the same time while meeting strict deadlines
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Excellent relationship building, communication and interpersonal skills
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Outgoing, self starter that has strong leadership skills, while thriving in a team environment
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Superior attention to detail and customer service
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Ability and willingness to work long, flexible hours including numerous nights, weekends and holidays
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Proficient in Microsoft Office programs
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Knowledge and passion for soccer
To Apply: Submit a resume and cover letter to Evan Morris at Evan@CarolinaRailHawks.com
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